I Go GyM
From Zero to Premium:
Launching a New Activewear Brand with Editorial Campaigns
The Brand
I GO GYM is a new activewear label designed for high-performance workouts and everyday wear.
I GO GYM is a new brand launching fall 2025.
The Challenge
Launching into a crowded activewear market, I GO GYM needed:
A visual identity that felt premium from day one.
Campaign assets for website, social media, and paid ads.
A balance of editorial polish and authentic lifestyle feel.
Our Solution
We designed and executed a Power Shoot campaign tailored for launch:
Editorial campaign shoot with a styled fitness model.
Full content library:
30+ campaign and product photos.
6 short-form videos for website, TikTok, Instagram, and ads.
UGC integration: creators produced authentic BTS “in-gym” content alongside the shoot for relatable social assets.
Delivery time: 3 weeks.
The Results
I GO GYM can launch with a complete, multi-channel campaign library:
Premium visuals will position them alongside established activewear players.
Ready-to-use content for website banners, e-commerce, social, and paid ads.
Assets that drive higher engagement and open doors to retail interest and partnerships.
Want to launch your brand with global-level campaign content?